Put Your Money Where Your Impact Is

   A compelling article focusing on the ESG standards possible greenwashing problem, and how companies and investors can improve verification and rigor to invest in truly sustainable organizations.

               The real estate industry has a great impact on CO2 emissions. To date, it accounts for almost 40% of global CO2 emissions and over a third of the world`s energy consumption. Despite this, companies active in the industry are struggling with environmental, social, and governance issues (ESG).

                Yet in today`s world, we strive more and more for achieving sustainability and operating at zero carbon. And investors are part of this movement. With more means to embrace ESG and stay informed, it has become more and more common for companies to publicize ESG metrics to the investors that might be subjected to greenwashing.

                Indeed, the article highlights the need for reliable and solid metrics and nudges investors to maintain a critical eye when identifying “green products”. FIBREE supports transparency and accountability, and we uphold the idea that a data-driven strategy is crucial to success in the investing process. New technologies, like DLT, for example, might aid in achieving such a goal, and bring value and trust to the relationship between stakeholders and organizations.

                Change in the way we do business is bound to happen, and keeping up to date, and making sure your investments are in line with your sustainability goals, are what can help drive the change in a positive direction. At FIBREE we aim to be the drivers of a better, more sustainable future.

                Want to learn more about how you can take this step with us and protect your investments from greenwashing? Then make sure you don`t miss “Put Your Money Where Your Impact Is” by Roland H. Farhat, available for free in the FIBREE 2022 Industry Report.